How to be found on Google – Part II

In our first “How to be found on Google” post we discussed the importance of having a well written page. Not Poet Laurette standard well written but simply written by you, with passion and genuine feeling as believe it or not the search engines do actually care about the quality of the page you are searching for.

As mentioned, a page just littered with key words and no actual concern for what the reader has searched for is NOT going to get you found.

Ohh you spotted it: key words – These are an integral part of search engine optimisation but when used correctly.

Key words are the words that essential summarise what your webpage is about. Every page can have different keywords but of course there will be some key words that are the same throughout your website.

Keywords are an important part of SEO but bare in mind that you are not going to get found for obvious generic terms.

For example say you wanted to be found for the word CELEBRITY. You have a lovely little website about all the grotty things CELEBRITYs’ have been getting up to but not getting much traffic. You’ve littered your page with the word CELEBRITY but still no luck! Well this is because you are using a generic keyword and big companies will have experts fighting and working to get their site ranked 1st for a word like that and let’s face facts, you are not going to be able to compete with this level of SEO – well not yet anyway

So how do you get around this?

This is the cunning part.

It is estimated that everyday Google has to deal with and search for over 2 million brand new key words or key phrases that it has never ever seen before – yes every day!!! Meaning that everyday new words are up and out there for the taking.

Think of every words related to the keywords that epitomise your site – imagine it as the ‘word association game’ of the digital age – i.e Celebrity = famous person / stalking paparazzi shots / actress walking / model mother etc etc.

These more random, and SEO’s say, “long tail” searches are going to work in your favour as more as more people search for words and phrases Google has never indexed before

So simply put, think about what your site is about and then think a little bit outside the box for maximum creativity and results.

Photography – Naturally composed

Thank you to talented photographer Matthew Taylor of Naturally Composed who sent us this shot. Matthew is a photography major at the University of Central Missouri and we just know he will be big one day. So watch this space and …

Check out his beautiful shot of a storm rolling in onto the plains of Missouri. Taken in Knob Noster Missouri (check out the map below), you can really appreciate the space of the American Midwest. Awesome.

Stats:

Taken with a Canon 30D, with f/11, 1/125sec and ISO 100

View Larger Map Knob Noster, Mo.]

Listen to ANY Song, ANY Time, TOTALLY legally, and FREE!

Downloading ‘mp3s’ has been a touchy subject in the eyes of the law, and even more in the eyes of music industry mogals since the launch of the now famous ‘Napster’ file sharing program.

The industry have tended to take the good old corporate approach by bitching to the high courts about it whilst doing pretty much jack s**t to find a way for people to still use technology to enjoy music… oh no, wait – iTunes – how the hell did I forget about that one! THANKS APPLE! Thanks to your AMAZINGLY SUPER-TRENDO service – with those funky adverts you have that make us feel all trendy for listening to our iPods! Thanks to you guys, I can now pay money and by the same old albums that I already had to pay for on Vinyl, Eight Track, Cassette, CD, MiniDisc and Hey! not forgetting that must-have ‘digitally remastered’ DVD of my favourite band in concert! hmmm…. I think you get my point….

I wanna make it clear though, crystally clear, that downloading material, pirating and profiting from it should be clamped down on. It makes sense – if someone is reproducing material and making money out of it when they don’t have permission to – they need to be taken down and given a good lesson.

However, you and me; ‘the average Joe’ who have just had that annoyingly catchy ‘MIA:Paper Planes’ beat stuck in our heads all morning and just wanna hear it once more, are currently not able to do so because unless you can justify paying money for a song you dont want – there aren’t many options for you left out there!

Time to sit by the Radio all day in case it might come on? Or maybe an afternoon flicking through all the advert-ridden MTV channels in the hope you might catch the end of that song you can’t shake?

Don’t think so! So what do you do?

What’s become popular on the internet in recent times are websites offering to play you streamed music of your ‘choice.’ Most of these, such as ‘Jango‘ don’t let you play what you want, when you want – they just let you give them the ’style’ of music you are looking for and it will play a selection from that – all very good, and a lot of these are great for discovering new bands, artists and songs that you like – but it doesn’t solve our ‘I need to hear this song right now!’ problem!

Thats where this nifty little site we’ve found comes in handy – It’s called ‘Songza’ and has been branded as ‘The Google of Music’ and you can see why – the page hits you like a colourful Google for starters, and from then it’s what you see is what you get – whack a song title or band or whatever the hell you want and hit go! from their you can listen and share songs for other users – without the need to download anything or pay a penny! Check it out here!