Archive for August, 2008

How to be found on Google – Part II

In our first “How to be found on Google” post we discussed the importance of having a well written page. Not Poet Laurette standard well written but simply written by you, with passion and genuine feeling as believe it or not the search engines do actually care about the quality of the page you are searching for.

As mentioned, a page just littered with key words and no actual concern for what the reader has searched for is NOT going to get you found.

Ohh you spotted it: key words – These are an integral part of search engine optimisation but when used correctly.

Key words are the words that essential summarise what your webpage is about. Every page can have different keywords but of course there will be some key words that are the same throughout your website.

Keywords are an important part of SEO but bare in mind that you are not going to get found for obvious generic terms.

For example say you wanted to be found for the word CELEBRITY. You have a lovely little website about all the grotty things CELEBRITYs’ have been getting up to but not getting much traffic. You’ve littered your page with the word CELEBRITY but still no luck! Well this is because you are using a generic keyword and big companies will have experts fighting and working to get their site ranked 1st for a word like that and let’s face facts, you are not going to be able to compete with this level of SEO – well not yet anyway 😉

So how do you get around this?

This is the cunning part.

It is estimated that everyday Google has to deal with and search for over 2 million brand new key words or key phrases that it has never ever seen before – yes every day!!! Meaning that everyday new words are up and out there for the taking.

Think of every words related to the keywords that epitomise your site – imagine it as the ‘word association game’ of the digital age – i.e Celebrity = famous person / stalking paparazzi shots / actress walking / model mother etc etc.

These more random, and SEO’s say, “long tail” searches are going to work in your favour as more as more people search for words and phrases Google has never indexed before

So simply put, think about what your site is about and then think a little bit outside the box for maximum creativity and results.

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August 31, 2008 at 9:07 pm Leave a comment

Photography – Naturally composed

Thank you to talented photographer Matthew Taylor of Naturally Composed who sent us this shot. Matthew is a photography major at the University of Central Missouri and we just know he will be big one day. So watch this space and …

Check out his beautiful shot of a storm rolling in onto the plains of Missouri. Taken in Knob Noster Missouri (check out the map below), you can really appreciate the space of the American Midwest. Awesome.

Stats:

Taken with a Canon 30D, with f/11, 1/125sec and ISO 100

Knob Noster, Mo.]

August 9, 2008 at 3:05 pm 1 comment


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