Posts filed under ‘Copywriting’

How to be found on Google – An idiots guide

How many times have you just clicked the first result you see, when you have searched for something on Google ?

What’s that? You never go past page 3…

Fear not. No one gets past page 3. This doesn’t mean your lazy and cant be bothered to look any further, this is just typical online behaviour.People don’t want to search too much, they are too busy plus why the hell should they? People want their results and they want it now, most importantly they KNOW Google will give it to them.

To be the number one spot on Google is to essentially win at life. It stands for that illusive integrity in a fast paced world of instant gratification. Online users know that the results Google presents are THE most relevant to their search and that’s why they go to it.

But how do you get to be there?

You may have just started to get involved with online media or maybe you already have a website or a blog and want to be able to be found more for your content. You may just want to show off to the world or you have realised the importance of the power of online marketing. Well you’re in good hands as we at Green i Design know how to be found.

Unfortunately it’s no simple task and getting good rankings in the Google Search Engine can be a full time job, no, there is no easy route and you have to be prepared for the long hall. Any sneaky short cuts, Google’s search bots will find them and you will be punished…

Like Wikipedia, Google is built on trust and of course, some rather complicated techo jargon. From the huge air hangers that house the Big G’s hubs, processing over 100 search factors and the relevance of over 8 billion web pages in a matter of seconds, for your convenience. To the secret Google algorithm that works out exactly what you are looking for, with over 90% of search results online found by Google, there really is no substitute.

So to be found on Google?

HOW TO BE FOUND ON GOOGLE: TIP no. 1

Well as we have mentioned there are loads of factors (over 100) Google consider when making a search, some we* know, some only Google know, but the first and most important factor to get found on Google is to write good content. Matt Cutts (aka the public face / ‘man who is super smug becuase he actually does know everything about’) of Google.com, says good content is his first and primary factor when decifering the relevance of a web page – will it tell the reader what they wanted to know? Have you written about your topic well? with passion and commitment? Do you appeal to your customers?

More often than not, the key to a successful business is their customer satisfaction success rate – and of course Google is on it with that!

Write what you want and write with enthusiasm, write for your audience and not for the search engines and you WILL get found.

………………..

If your still finding this a little complicated and you’d rather someone do the work for you, contact us at Green i Design – We can help you get your web page found.

*We = Search Engine Optimisers

Search Engine Optimisers is the posho way of saying ‘the people who specialise in getting your stuff found online.’

Keep posted for more SEO information and how to’s from Green i Design.

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July 26, 2008 at 2:10 am 3 comments

Green I Design – Welcome to The design Blog

Need inspiration? Bored? Tired of the same old sh*t?

You’re in good hands. We are Green I Design and this is our blog.

Whilst our design site is in it’s teeny tiny production stages we would like to take this opportunity to welcome you closet dorks, to embrace all you creative noobs and to encourage a collective openness of minds, to all things creative and designed.

Whether by hand, by machine, by nature or your mum, if we like it then well done you, well done indeed. If not, well, we will tell you why it sucks. Check out our shiney categories, on your right, for a taste of what we’ve got.

And we do all this with a healthy dollop of youthful jadedness and, of course, a smile.

So welcome to Green I Design, your new one stop design MEGATRON. (like what I did there?)

Enjoy!

Zemanta Pixie

July 9, 2008 at 12:21 am Leave a comment


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