Posts filed under ‘Photography’

Photography – HDR – Canary Wharf – ‘God Save Us’

HDR Imaging techniques can often cause dramatic results

HDR Imaging techniques can often cause dramatic results

high dynamic range imaging (HDRI) is a set of techniques that allows a greater dynamic range of exposures (the range of values between light and dark areas) than normal digital imaging techniques. The intention of HDRI is to accurately represent the wide range of intensity levels found in real scenes ranging from direct sunlight to shadows.

Confused? Don’t be. In simple terms, HDR is a photograph made up of several or many different photographs all taken at different exposures. No other setting on your camera need be changed, simply set up a good shot with your tripod and take 3 to 4 pictures of the same object at different exposures.

Where HDR becomes HDRI is in the processing of your picture. Adobe Photoshop CS3 comes with an HDR/Tonemapping tool pre-installed and there are a few great programs out there on the market that blend your collected photos into one tonemapped/HDR photograph.

The above shot is one by Green i Design’s resident photographer as an example of how you can play with HDRI for a truely dramatic, bold effect.


July 14, 2008 at 1:49 pm 2 comments

Photography – ‘Take Flight’

‘Take Flight’

Matt Swann of Scattershot Genius, California, Pismo Beach


105mm macro lens, 1/1250, f/5 and ISO 400.

The original shot was then converted into black & white in Aperture, where Matt knocked down the blue channel and kept the red + the green, resulting in the final image.


This shot of the seagull, is so crisp it looks like that little bugger is going straight for your eyes, or at least for your sandwich!

Matt said “I used my D70’s continuous auto focus mode to keep focus on the seagull’s eye as he flew – I can’t remember whether he was landing or taking off.”

Whether it was going up or down, Matt managed to get a beautiful image of the creature in flight, the light perfectly capturing each feather, an incredibly hard shot which would have taken a very steady hand, not to mention a bit of nerve. Well done Matt, Green i Design thinks you rule.

July 13, 2008 at 4:29 pm 2 comments

Photography – ‘Fleur Violet’

‘Fleur Violet’

A stunning shot, showing the advantages of a macro lens…. looks almost hand painted, good enough to eat.

July 12, 2008 at 7:30 pm 6 comments

Treetop view at Kew

I was literally squealing with excitement at the thought of the newly unveiled, £3m Tree Top Walkway at the Royal Botanical Gardens at Kew.

Spurred on by childhood fantasies of tree dwelling Robin Hood types, Ewok villages and little militant teddies, I won’t lie, I was a little disappointed with what I found. Having practically frog marched my party through acres of Capability Brown’s finest, my heart was racing, expecting ropes, hoistings, angry 2 footers and Morgan Freeman, I was dismayed to see an old British favourite in its full heaving glory; the queue.

‘I’spose this means it’s good?’ muttered an enthusiastic gimp – what kind of logic is that???

I’m being too harsh we shouldn’t judge by line size, for of course there was a line, there was always going to be a line, Britain thrives on lines – collective line misery is something we are very good at, but thats for another time.

Aaaaaany way, I digress, we reach Kew’s new Treetop Walkway. A soring steel structure, taking you directly into the canopy above. It had been open for hmm, maybe 2 weeks so of course the lift was broken and people had to walk to the top – but in reality, this is probably a good thing.

After a 15 minute stairwell climb due to the achingly slow pace of the queue, 60 ft up, we reach the top and for the first time, look out at the 650ft walkway ahead of us. It is certainly impressive. I look down. We are freakin’ high, and the floor is see through – not cool if heights aren’t your thing, not cool if heights are your thing.

After letting my resentment for the lack of rope bridges go, walking the treetops was all well and good. However, I couldn’t help but think that this walkway had so much promise of being something really impressive, it just fell short repeatedly:

The view was / had the potential to be amazing but was restricted by the foliage (ok yes, yes, it will be better in winter i know, i know), the single line flow of treetop dorks was innately retarded and probably a hazard, that will probably result in the immediate death of everyone, who knows? But the most fan-tabulous factor of all was that good ‘ol treetop was wobbling!??!. Let’s just say it had a Millennium Bridge moment and I was outta there.

The Treetop walk is cool, don’t get me wrong, but just give this exhibit some time. When the hype has died down, the noobs who built it have been back to wobble school and the trees have died (winter not bad karma) then try again – especially any aeronautical dorks out there, go. go. go. (It’s worth it just to be able to look right into the eye of the pilots heading to land at Heathrow – those baby’s are low, I swear I touched a DC10, no really… that low).

p.s Dork = Good.

July 12, 2008 at 5:34 pm 2 comments

Photography – ‘Into the Eye’

This shot was taken by hand – so a high ISO was required to enable as much light to be captured as possible. It is extremely hard to get this kind of crisp shot at night, without a tripod, so kudos to the photographer.

The Eye, London, Southbank

Winter 07

‘Into the Eye’

A winter inspired London Eye, giving the viewer a brilliant concept of the size and complexity of one of the cities most popular structures.

Beautiful. Well done.

July 10, 2008 at 5:05 pm Leave a comment

Photography – ‘Seeing Things’


Nice idea, a little sharper on the focus maybe but otherwise nicely composed. We like.

Sent in to us by:

Jenny L, 21

Greenwich, London, her kitchen… 🙂

Thats one shiney fridge – look at it, it really is, bet your fridge isn’t that shiney?

She says all she remembers is it was ISO 400.

Thank you Jenny.

July 9, 2008 at 4:25 pm 1 comment

New: Photo of the Week – ‘Enlighten’

We at Green i Design love photography, with members of our team being professional photographers that’s kind of a given.

Photography is an evolving art form and you would have to have been living under a rock to have not noticed the impact of the digital revolution of SLR photography.

As professional cameras have been introduced into an amateur price bracket and this my friends, is a wonderful thing.

Half the world is now snapping away, forming an eclectic global collage, capturing little instances of what life is in 2008.

However, you do have to know your sh*t, taking good photos is not about just clicking. There are ISO’s and f/stops and composition to consider and thats just to start with. This means turn off automatic and get cracking on that manual mode – if your a little confused, then you probably aren’t ready for this yet, read the box and come back to us…

So at Green i Design, we want to appreciate this beautiful medium and will encourage and admire the budding photographers and enthusiasts we encounter. Introducing the ‘Green i Design – Photo of the Week’ – A homage to the best photos around, telling you who, where, when and how as well as helping everyone to take better photos.


If you want to take part, possibly become ‘PotW’ and be generally bigged up by people who know their stuff, with full accreditation of course, send your images to us at:

greenidesignphoto at googlemail dot com

So with no further adieu, here is our first photograph to be honored the first:

‘Green i Design – Photo of the Week’

Nick, 23

London, England.

Sunset. Late June 2008.

Taken from Canary Wharf facing the River Thames to the west.


18mm, 1/160, f10, ISO 100


London’s metropolitan skyline in the background can be contrasted with the Victorian style lamp post in the fore. An impressive photo of an impressive city.

What do you think?

July 9, 2008 at 2:27 am Leave a comment

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